The Communication Workers Union is the biggest union for the communications industry in the UK.
We were tasked to give them a new online presence as the old website had become outdated and was structured around the union’s departments at head office.
The project had 4 main goals:
1. Reflect the GS’s “One Union” direction
2. Connect with existing and potential members
3. Easy to navigate & search
4. Drive online joining
“We delivered a new website that puts news centrally and can be refined to suit the user. If a member logs in, the feed is automatically personalised to them with enhanced member content”.
The results in the first 2 months of relaunch:
• Website traffic up 50% overall
• Peak traffic up 525%
• News homepage traffic up 900%
• Single news stories up 220% than the old news homepage
• Mobile use is up 47%